Our group typeface is called SMG Sans and is to be used by our whole family of museums.
SMG Sans has been designed to create a modern, clear and recognisable typographic style for our brand and should be used for all communications. It is a multiplexed font which comes in comes in six weights, giving us flexibility to communicate the varying content across our family of museums, and when used in combination, creates the ownable ’illuminated’ aesthetic of our visual identity.
SMG Sans Thin: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@£$%^&*()
SMG Sans ThinItalic: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@£$%^&*()
SMG Sans Light: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@£$%^&*()
SMG Sans LightItalic: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@£$%^&*()
SMG Sans Regular: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@£$%^&*()
SMG Sans RegularItalic: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@£$%^&*()
SMG Sans Medium: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@£$%^&*()
SMG Sans MediumItalic: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@£$%^&*()
SMG Sans Bold: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@£$%^&*()
SMG Sans BoldItalic: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@£$%^&*()
SMG Sans Fat: AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@£$%^&*()
Need to include licensing guidelines here? Presume that all SMG properties are allowed to use the font, but should probably include some copyright info here.
[The base styles link to the fonts served from the CDN so you shouldn’t need much info.]